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Gillette Champions of Gaming

BBDO NY | Account Supervisor

 

We concepted and developed the Gillette's Champions of Gaming tournament in partnership with Microsoft XBox360 and EA SPORTS. In 2009, over 500,000 people from around the world participated make it the largest sports gaming tournament ever at the time.

 

The finals were covered by Jimmy Kimmel Live and aired as a 30-minute broadcast on Spike TV.

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